Connect Customers to Brands and Products
BACHELOR OF SCIENCE
Discover how to trend in today’s market. At Stevenson, our marketing program keeps you ahead of the curve, breaking through the noise of a busy market. With both general and digital marketing tracks, narrow you focus to meet your career goals. And with local internship opportunities, maximize your knowledge with corporate experience before you graduate.
Want to go the extra mile? Our Bachelor鈥檚 to Master鈥檚 Option allows you to graduate with a master鈥檚 in as little as five years.
Graduates of the Marketing program will:
- 逗奶视频 the essential elements and theories of marketing to the business environment.
- Develop and/or implement professional marketing strategies and programs using professional terminology and techniques.
- Interpret the current state and future marketing possibilities as they relate to a specific organization.
- Evaluate the significance of global markets and marketing processes in the development and application of media plans.
- Assess organizational marketing strategies as an integrated business planning system.
Marketing a Virtual Reality Startup
For their final project last semester, students in our Integrated Marketing Communications class got hands-on marketing experience developing an integrated marketing plan for At Virtual Reality, a virtual reality gaming room located in Frederick, Maryland.
Stevenson Marketing
Career Connections
Internship Placements
- Baltimore Orioles
- David S. Brown Enterprises
- FILA
- JPMorgan Chase
- McCormick & Company
Top Employers
- Baltimore Ravens
- David S. Brown Enterprises
- Johns Hopkins
- The Walt Disney Company
- Yes Chef!
Career Pathways
- Marketing Manager
- Brand Manager
- Digital & Social Media Marketing Speacialist
- Marketing Strategist
- Digital Advertising Manager
Meet Our Students & Alumni
Swinging for Success
Kait Bushnell
Marketing Major, Web Design Minor
鈥淭hroughout my life on the field, I’ve experienced firsthand the invaluable lessons of teamwork, resilience, and leadership that sports impart. These experiences have fueled my passion for ensuring that other women have equal opportunities to excel in the sports industry.鈥�
Courses and Tracks
The courses in the preview below are required for completion of the bachelor’s degree in Marketing. Students must complete all remaining major requirements in addition to the Stevenson Educational Experience (SEE) courses.
Course Preview
| ACC 141 | Managerial Accounting | 3 credits |
| EC 201 | Principles of Macroeconomics | 3 credits |
| MGT 204 | Principles of Management | 3 credits |
| MKT 208 | E-Marketing | 3 credits |
| MKT 311 | Consumer Behavior | 3 credits |
| MKT 320 | Advanced Digital Marketing | 3 credits |
| MKT 336 | Integrated Marketing Communication | 3 credits |
Marketing Tracks
Academic Catalog
Explore our academic catalog for a full listing of courses, course descriptions, and suggested course sequence for Stevenson’s Marketing program.
| First Year Seminar | 1 credit | |
| Financial Accounting | 3 credits | |
| Managerial Accounting | 3 credits | |
| Principles of Macroeconomics | 3 credits | |
| Principles of Microeconomics | 3 credits | |
| MS Office Applications | 3 credits | |
| Management Information Systems | 3 credits | |
| Introduction to Statistics | 4 credits | |
| Principles of Management | 3 credits | |
| Principles of Marketing | 3 credits | |
| E-Marketing | 3 credits | |
| Strategic Marketing Communication | 3 credits | |
| Marketing Management | 3 credits | |
| Market Research | 3 credits | |
| Consumer Behavior | 3 credits | |
| Advanced Digital Marketing | 3 credits | |
| International Marketing | 3 credits | |
| Integrated Marketing Communication | 3 credits | |
| Marketing Internship | 3 – 6 credits | |
| Marketing Capstone Seminar | 3 credits |
Twelve credits (four courses) from the following list:
Twelve credits (four courses) from the following list: , , , , , , , /, , , , , , , , and .
Tracks
Minors and Other Options
Minor in Marketing
The minor in marketing requires successful completion of a minimum of six courses and 18 credits with a MKT prefix. Students majoring in Marketing may not minor in Marketing. Please see an academic advisor for more information. General guidelines regarding minors may be found in the minors section of the catalog.
Add a Professional Minor
Open yourself up to additional career paths with one of our professional minors. Each minor is designed to pair with students鈥� majors to give them additional career options, a competitive edge in the job market, and an opportunity to shape their Stevenson experience to meet their specific career goals.
Bachelor’s to Master’s Option
BS/MS options are available for students majoring in Marketing who wish to combine their bachelor鈥檚 coursework while working toward a 逗奶视频 Master鈥檚 Degree in one of the following:
Accreditation
逗奶视频鈥檚 Brown School of Business and Leadership is proud to have received specialized accreditation for the Bachelor of Science in Marketing from the International Accreditation Council for Business Education (IACBE).
Founded in 1997, the IACBE is nationally-recognized by the Council for Higher Education Accreditation (CHEA). IACBE is the leader in mission-driven and outcomes-based programmatic accreditation in business and business-related education for colleges, universities, and other higher education institutions whose primary purpose is excellence in teaching and learning. Learn more at .
Gain an Extra Competitive Advantage
Open yourself up to additional career paths with one of our professional minors. Each of Stevenson鈥檚 professional minors consists of four courses tied to an in-demand industry or profession.
Brown School of Business and Leadership News
Sigma Beta Delta is an International Honor Society for Business, Management, and Administration. Its mission is to encourage and recognize scholarship and accomplishment among students and to promote aspirations toward personal and professional improvement. Its establishment was focused on honoring students who have attained superior records in business programs at universities that are regionally accredited. […]
By: Anthony Breen Congratulations to Professor Jeannine Morber for being selected as the 2024 recipient of the Rose Dawson Excellence in Teaching Award! Outside of Rockland Banquet Hall, a plaque reads 鈥淭he 逗奶视频 Excellence in Teaching Award is presented annually to recognize innovative and energetic faculty who exemplify the art of teaching as mentors […]
Congratulations to 逗奶视频 Fashion Merchandising major Isabela Magpantay for being this year鈥檚 recipient of the Geraldine and Sam Dell Scholarship for Character and Excellence in Business. This scholarship is awarded to an exceptional senior student in the Howard S. Brown School of Business and Leadership who demonstrates strong ethical grounding and a work ethic […]
Have a Question?
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Undergraduate Admissions
Owings Mills Campus
Garrison Student Union
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1-877-468-6852